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"When a pharma company decides to change their CRM/ETMS system or customer data supplier, they are likely to require external expert assistance to help with the migration. There are several companies that tick some of the boxes, but Fusion tick all of the boxes.George Davey, Commercial Trade Manager, Boehringer Ingelheim
As well as having a detailed understanding of pharma systems and customer data, they provide an excellent suite of tools that allow almost seamless data migration and system set up. Amongst these tools is Fusion Assignment Builder (FAB), which provides a 'sandbox' environment for creating and testing territory, customer and account assignments before being actioned within the CRM/ETMS system. FAB allows the administrator to prepare, tweak and finalise the allocation of customers and accounts within the system before applying the optimised results to the CRM/ETMS users. This is a very efficient process and saves lots of time and effort, delivering a customised and optimally sized database to the end user. Ongoing territory changes and even a complete territory reorganisation can be done quickly and efficiently using FAB."
"We gave a specific brief to Fusion, but inevitably there were a few variations that emerged as the project progressed. We found that Fusion handled these with minimum fuss and maximum efficiency and delivered the interfaces on time and on budget. They were very knowledgeable and experienced and we would certainly have no hesitation in using them again as business partners in any similar project in the future." Read full case study…