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We know how vital it is that your sales force reaches out to the right contacts, and we've developed an impressive toolkit to help you make those connections. Our consultants have years of experience in integrating healthcare professional contact data with CRM systems, and our data solutions are the most accurate and reliable in the industry.
Good data is vital to CRM success. Our proprietary Fusion Data Management tool integrates fully with Siebel software to automate and validate the data supply process, so our clients always have the most accurate contact information available.
Fusion Data Management uses proven technology with a 100% accuracy rate, offering seamless integration with FTP, SMTP, Siebel and web services, and easy migration from one environment to another.
Our system is simple to configure, with no complex programming required. It features automated data cleansing and specialised Siebel functionality for creating and tracking data change requests, keeping users fully up to date with any status changes. All your sales team have to focus on is making the calls.
Providing your sales force with accurately targeted data is crucial - and that's where our Fusion Assignment Builder comes in. With the ability to automatically match the right contacts to the right salespeople, it's a powerful, user-friendly support system for sales management.
The Fusion Assignment Builder creates a natural fit to the assignment process for pharmaceutical sales forces. It's independent of any single CRM system, but designed for easy integration. It offers a number of key advantages, including:
Because the Fusion Assignment Builder is so easy to use, there's less scope for error. And because it takes the legwork out of gathering and collating information, the whole process is simplified and streamlined.
At Fusion Integration, connectivity is front and centre. By developing connectors that synchronise and organise data, we can maximise CRM system communications, giving you the tools to meet your specific sales needs.
We offer consultancy and bespoke development in the following areas:
We often combine these areas to create integrated and innovative solutions that effortlessly meet your more complex needs, with rapid deployment and low support costs.
Our teams are small yet highly skilled, combining technical know-how with business savvy. And because we focus on long-term partnerships, you can count on us to understand your expectations.
"When a pharma company decides to change their CRM/ETMS system or customer data supplier, they are likely to require external expert assistance to help with the migration. There are several companies that tick some of the boxes, but Fusion tick all of the boxes.George Davey, Commercial Trade Manager, Boehringer Ingelheim
As well as having a detailed understanding of pharma systems and customer data, they provide an excellent suite of tools that allow almost seamless data migration and system set up. Amongst these tools is Fusion Assignment Builder (FAB), which provides a 'sandbox' environment for creating and testing territory, customer and account assignments before being actioned within the CRM/ETMS system. FAB allows the administrator to prepare, tweak and finalise the allocation of customers and accounts within the system before applying the optimised results to the CRM/ETMS users. This is a very efficient process and saves lots of time and effort, delivering a customised and optimally sized database to the end user. Ongoing territory changes and even a complete territory reorganisation can be done quickly and efficiently using FAB."
"Fusion Integration have been able to develop a smooth interface between Binleys and Siebel that provides us with a robust database of our customers at all times." Read full case study…