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We specialise in integrating data from two of Europe's biggest health-care information providers:
Binley's and Cegedim.
We are trusted experts at tailoring material from both of these market leaders to maximise your sales capacity.
Binley's provides up-to-date contact details for key decision-makers right across the NHS. Its comprehensive data structure gives you direct access to invaluable information on specialities and interests, roles and responsibilities, departmental relationships, and financial figures.
Cegedim holds high-quality, phone-verified data about 6 million health-care practitioners worldwide, catalogued according to personalised profile preferences, so you can follow contacts by locality, accessibility, and potential revenue generation.
"When a pharma company decides to change their CRM/ETMS system or customer data supplier, they are likely to require external expert assistance to help with the migration. There are several companies that tick some of the boxes, but Fusion tick all of the boxes.George Davey, Commercial Trade Manager, Boehringer Ingelheim
As well as having a detailed understanding of pharma systems and customer data, they provide an excellent suite of tools that allow almost seamless data migration and system set up. Amongst these tools is Fusion Assignment Builder (FAB), which provides a 'sandbox' environment for creating and testing territory, customer and account assignments before being actioned within the CRM/ETMS system. FAB allows the administrator to prepare, tweak and finalise the allocation of customers and accounts within the system before applying the optimised results to the CRM/ETMS users. This is a very efficient process and saves lots of time and effort, delivering a customised and optimally sized database to the end user. Ongoing territory changes and even a complete territory reorganisation can be done quickly and efficiently using FAB."
"Fusion Integration have been able to develop a smooth interface between Binleys and Siebel that provides us with a robust database of our customers at all times." Read full case study…